Cultural Anthropology Appreciating Cultural Diversity By Conrad Kottak

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Cultural Anthropology Appreciating Cultural Diversity By Conrad Kottak. When I wrote the first edition of this book in the 1970s, the field of anthropology was changing rapidly. Anthropologists were writing about a “new archaeology” and a “new ethnography.” Studies of language as actually used in society were revolutionizing overly formal and static linguistic models. Symbolic and interpretive approaches were joining ecological and materialist ones. I strove to write a book that addressed all these changes, while also providing a solid foundation of core concepts and the basics. Anthropology continues to be an exciting field. Profound changes—including advances in communication and transportation, the expansion of global capitalism, and the challenges of a changing climate—have affected the people and societies that anthropologists study. While any competent text must present anthropology’s core, it must also demonstrate anthropology’s relevance to today’s world. Cultural Anthropology Appreciating Cultural Diversity By Conrad Kottak

One of my main goals for this edition has been to show students why anthropology should matter to them. Previous editions included short boxed sections titled “Understanding Ourselves.” I’ve expanded these essays and moved them to the beginning of each chapter. These introductions, which draw on student experience, using familiar examples, illustrate the relevance of anthropology to everyday life and set the stage for the content that follows. Another feature that draws on student experience, “Through the Eyes of Others,” offers short accounts by foreign students of how they came to perceive and appreciate key differences between their own cultures of origin and contemporary culture in the United States. These accounts point out aspects of U.S. culture that may be invisible to students who are from the United States, because they are understood as being “normal,” or “just the way things are.” As these examples illustrate, the viewpoint of an outsider can help to make visible particular features of one’s own culture. Both the “Understanding Ourselves” introductions and “Through the Eyes of Others” boxes tie into a key theme of this book; namely, that anthropology helps us understand ourselves. By studying other cultures, we learn to appreciate, to question, and to reinterpret aspects of our own. As one cultural variant among many, American culture is worthy of anthropological study and analysis. Any adequate study of contemporary American culture must include popular culture. I keep up with developments in American—and, increasingly, international—popular culture, and use popular culture examples to help my students, and my readers, understand and appreciate anthropological concepts and approaches. To cite just a few examples, the anthropology of Star Wars, The Wizard of Oz, and Desperate Housewives are explored in this book, along with more traditional aspects of American culture. Cultural Anthropology Appreciating Cultural Diversity By Conrad Kottak